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Struggling to shop for that one person this holiday season? We have some Christmas present ideas for you—backed by data from one of the most-used retail platforms in the world.

The Amazon Most Wished For list offers a fantastic starting point, whether you shop online or ultimately buy your holiday gifts in person. For a quicker glance at the trends, browse our map and findings on what brands have been popular this year.

May these crowdsourced Amazon Christmas gifts and search trends bring you happier, easier holidays. Cheers!

Most searched retail brands by state

Interesting findings

• From the 2021 holiday gift season to the first rumblings of the 2022 season, American shoppers showed more interest in beauty, personal care, and home & kitchen than any other categories.
• Ring was one of the most searched brands since the holiday season last year, with 12 states searching Ring doorbells more than any other brand.
  • The Ring Video Doorbell, frequently the #1 wished-for item in Amazon’s tools & home improvement category, has a rating of 4.7/5 based on 130,452 reviews.
  • According to a report by Strategy Analytics, Ring sold almost as many video doorbells in 2021 as SkyBell, Nest, Vivint, and ADT combined.
  • Along with home security products, Ring offers a companion app and alarm monitoring services that run between $3.99 and $20 monthly.
• Amazon was the second most searched brand since the 2021 holidays, with 7 states searching it most. Amazon introduced its first in-house brands, Amazon Basics and Pinzon, in 2009.
• Nintendo and the South Korean skincare line Laneige tied for third place, gaining the most searches in 6 states each.
  • Nintendo Switch games and consoles frequently dominate the top 5 and top 10 positions in Amazon’s Most Wished For video games category.
  • According to a report by Statista, Nintendo sold over 109.5 million Switch units worldwide by July 2022—23% of them in Japan alone.
  • The Laneige Lip Sleeping Mask went viral last year on TikTok, with the hashtag #laneigelipmask gaining over 76 million views.
• Sol de Janeiro, a luxury body care company founded in Brazil, tied with Gerber for the most searches in 5 states each.
  • Like its trendy peer Laneige, Sol de Janeiro went viral on TikTok for its Brazilian Bum Bum Cream, with the hashtag #bumbumcream gaining over 67 million views.
  • Gerber launched Gerber Childrenswear in 1989. The label’s first item was a onesie.

• GE was searched most in 4 states. Shoppers can’t seem to get enough of the brand’s countertop pebbled ice machine—TikTokers alone viewed the hashtag #icemakermachine over 65.9 million times.
• Stanley cups were hugely popular in Utah over the last 12 months. The Adventure Quencher Travel Tumbler has inundated TikTok, where the hashtag #stanleytumbler gained over 30 million views.

Methodology

To identify the most searched brands since the 2021 holidays, we first compiled a list of the 5 top-ranking products per category on Amazon Most Wished For as of November 11, 2022. We then used (1) SemRush to rank each brand by total search volume in the last 12 months and (2) Google Trends to compare how the top 12 brands performed by state during the same period. We gathered this data in November 2022.

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An internet connection is one of the main components that keeps your business running. From maintaining relationships with your customers and employees to completing daily tasks, an internet connection is at the core of your business’s productivity. 

Since a WiFi connection is such a vital part of your business, ensuring it’s operating at its best is important. Testing your internet speed keeps tabs on your connection and identifies room for improvement, but getting started is challenging for some.

In this article we’ll go over frequently asked questions related to testing internet speed and provide our expert advice on the topic.

Why should I test my internet speed?

Expert advice: In short, testing your small business internet is important to identify problems and room for improvement, ensure your employees and customers have the support they need, and tell you if it’s time for an upgrade.

For example, if your network is prone to slow down at certain times of the day an internet speed test will give more insight as to why that may be. From there, you can decide whether your internet package needs to be upgraded or if it’s a matter of decreasing the amount of devices connected to your network.

What does an internet speed test show?

Expert advice: An internet speed test measures the approximate speed and quality of your connection to the internet. 

A speed tool uses multiple consecutive tests to analyze your internet connection, examining three factors, namely ping (internet latency), download speed, and upload speed.

What is the ideal internet speed for a small business?

Expert advice: What constitutes a “good WiFi speed” for your small business boils down to how you use the internet and the number of simultaneous connections you have.

A general rule of thumb is to keep internet speeds around 100Mbps at a minimum. From there, you can increase your internet speed if need be by upgrading your business internet package. 

Does CenturyLink offer an internet speed test?

Expert advice: CenturyLink Business offers a free internet speed test that gives you real-time feedback on your small business’s internet speed.

If you’re interested in seeing where your internet stands, feel free to complete our internet speed test here.

How CenturyLink Business can support

All in all, testing your internet speed on a regular basis can help set your business up for long-term success. Visit our business support page to explore other ways our CenturyLink Business experts can assist your organization.