Your state pined for these holiday gift brands all year

Struggling to shop for that one person this holiday season? We have some Christmas present ideas for you—backed by data from one of the most-used retail platforms in the world.

The Amazon Most Wished For list offers a fantastic starting point, whether you shop online or ultimately buy your holiday gifts in person. For a quicker glance at the trends, browse our map and findings on what brands have been popular this year.

May these crowdsourced Amazon Christmas gifts and search trends bring you happier, easier holidays. Cheers!

Most searched retail brands by state

Interesting findings

• From the 2021 holiday gift season to the first rumblings of the 2022 season, American shoppers showed more interest in beauty, personal care, and home & kitchen than any other categories.
• Ring was one of the most searched brands since the holiday season last year, with 12 states searching Ring doorbells more than any other brand.
  • The Ring Video Doorbell, frequently the #1 wished-for item in Amazon’s tools & home improvement category, has a rating of 4.7/5 based on 130,452 reviews.
  • According to a report by Strategy Analytics, Ring sold almost as many video doorbells in 2021 as SkyBell, Nest, Vivint, and ADT combined.
  • Along with home security products, Ring offers a companion app and alarm monitoring services that run between $3.99 and $20 monthly.
• Amazon was the second most searched brand since the 2021 holidays, with 7 states searching it most. Amazon introduced its first in-house brands, Amazon Basics and Pinzon, in 2009.
• Nintendo and the South Korean skincare line Laneige tied for third place, gaining the most searches in 6 states each.
  • Nintendo Switch games and consoles frequently dominate the top 5 and top 10 positions in Amazon’s Most Wished For video games category.
  • According to a report by Statista, Nintendo sold over 109.5 million Switch units worldwide by July 2022—23% of them in Japan alone.
  • The Laneige Lip Sleeping Mask went viral last year on TikTok, with the hashtag #laneigelipmask gaining over 76 million views.
• Sol de Janeiro, a luxury body care company founded in Brazil, tied with Gerber for the most searches in 5 states each.
  • Like its trendy peer Laneige, Sol de Janeiro went viral on TikTok for its Brazilian Bum Bum Cream, with the hashtag #bumbumcream gaining over 67 million views.
  • Gerber launched Gerber Childrenswear in 1989. The label’s first item was a onesie.

• GE was searched most in 4 states. Shoppers can’t seem to get enough of the brand’s countertop pebbled ice machine—TikTokers alone viewed the hashtag #icemakermachine over 65.9 million times.
• Stanley cups were hugely popular in Utah over the last 12 months. The Adventure Quencher Travel Tumbler has inundated TikTok, where the hashtag #stanleytumbler gained over 30 million views.

Methodology

To identify the most searched brands since the 2021 holidays, we first compiled a list of the 5 top-ranking products per category on Amazon Most Wished For as of November 11, 2022. We then used (1) SemRush to rank each brand by total search volume in the last 12 months and (2) Google Trends to compare how the top 12 brands performed by state during the same period. We gathered this data in November 2022.

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