Can you say the most commonly mispronounced brand names?

Can you pronounce these brand names? Our team at CenturyLink took a look at the most commonly mispronounced brand names and how to say them.

Retail is an ever evolving and growing industry, which makes it difficult for many brands to gain long term success. Still, there are many brands across the world with staying power, ranging from fashion icons like Givenchy and Yves Saint Laurent to carmaker Hyundai.

While these brands are well established and offer high-quality products, many people still aren’t sure how to pronounce them. We surveyed 1,500 Americans to uncover the most commonly mispronounced brand names by generation and narrowed down our results to the top 10 overall. Let’s see which popular brands made our list and learn their proper pronunciations!

The top 10 most mispronounced brand names

Methodology

To gather responses for the survey we used Pollfish, a market research software that allowed us to collect insights and results in real time. We gathered a total of 1,500 responses across the United States. This allowed us to analyze the responses across generations.

Explore the full data

Interesting findings

  • 50% of the participants selected (Porsh) and 14% selected (Por-shee), which are both incorrect pronunciations of the German luxury car brand Porsche. Only 35% of people selected the correct pronunciation (Por-shuh).
  • 41% of the GenZ participants selected (Huhn-die) and 23% selected High-un-day, which are both  incorrect pronunciations of the South Korean automotive company Hyundai. Only 35% of people selected the correct pronunciation (Huhn-day).
  • 44% of participants selected (Eevs-saint-lew-rant) and 18% selected (Ihvs-saan-lor-ent), which are both incorrect pronunciations of the luxury fashion brand Yves Saint Laurent. Only 38% of people selected the correct pronunciation (Eev-saan-law-raant).
  • 45% of the Millennial participants selected (Nuh-teh-luh) and 11% selected (Nut-la), which are both incorrect pronunciations of the brand Nutella. Only 44% of people selected the correct pronunciation (Noo-teh-luh).
  • 43% of participants selected (Giv-en-shee) and 28% selected (Zhee-vin-chee), which are both incorrect pronunciations of the French luxury brand Givenchy. Only 29% of people selected the correct pronunciation (Zhee-vaan-shee).

Business.CenturyLink.com is an authorized sales agent of CenturyLink. For inquiries please email media@business.centurylink.com.

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Top Googled Business Questions by State in 2022

Learn the answers to some of the most commonly googled business questions by state.

The story is honest and familiar—a hardworking American saves up just enough to set up shop in a humble brick and mortar. This person takes a chance, lives their dream, and betters their community in the process.

Starting a business comes with excitement, and as with anything new, questions. You’ll likely find yourself going to Google to solidify where your business should operate, how to get a business license, or simply how to start a business.

The team at CenturyLink Business took a look at the most googled business questions by state and compiled the data into an easy to follow map. Read on to see what questions business owners are asking in your state:

Interesting Findings

  • New York’s most googled question was ‘How to advertise your business’. According to a study released by Buffer, out of 20 sites Facebook is the top social media site with 2.9 billion Monthly Active Users (MAUs). YouTube came in second with 2.2 billion MAUs, and WhatsApp was third with 2 billion MAUs.
  • According to the ‘2021 Small Business Profile’: there are 61.2 million small business employees in the U.S.—that’s 46.8% of U.S. employees.
  • 99.3% of businesses in Utah qualify as a small business and 45.4% of employees in the state work for a small business company.

Methodology

We used SemRush, a keyword research tool software used by marketing professionals to gather data and insights on the most googled business questions. Upon gathering the top ten results for business question keywords we obtained from SemRush, we ran them through Google Trends. This allowed us to gather data on each of the most googled questions per state. We used data collected from April 29, 2021 – April 29, 2022.

Your Business Questions, Answered

You asked, we answered. Now that you know what questions are being asked in each state, here are the answers to some of the most common:

How to start a business

Finding a location for your business is the first and most important step to take when starting a business.
You can easily determine the best location for a business using ‘The Census Business Builder: Small Business Edition – 4.1’ tool, which will allow you to consider both demographic and economic data.

How to write a business plan

The U.S. Small Business Administration has a website with step-by-step instructions for developing a business plan. This website also contains examples, tips, and tricks for individuals that don’t have experience writing a business plan.

What business to start

If you want to start a business, it’s best to start small.
According to the 2021 Small Business Profile, there are roughly 32 million small businesses in the United States, showing that small businesses are on the rise.

How to get a business license

Business licenses vary state by state. To apply for a business license or permit in your state click here.

What is a business entity?

A business entity is the structure of your business and determines how it operates day to day.

Who we are

Business.CenturyLink.com is an authorized sales agent of CenturyLink. For media inquiries contact media@business.centurylink.com.

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Meet Lisa, the winner of our shop locally for a week challenge!

Business.CenturyLink.com has chosen a winner to support small businesses for a week. See who won our $1,000 prize to shop local businesses near them!

When Lisa Kohlbrenner heard about our shop local initiative to support small businesses, she jumped at the chance to apply. As an Assignment Editor at KMGH Denver 7, Colorado, Lisa is active in her community and loves supporting local businesses. Two of her favorites are Atomic Cowboy and Fat Sully’s, which are both popular, and super-tasty, food spots in Denver.

Supporting small businesses has many benefits, and there are a couple that resonate with Lisa specifically. She loves shopping locally because it helps reduce her environmental impact and keeps dollars in the local economy. That’s why we rewarded Lisa with $1,000 to support businesses in her local community for a week. 

Lisa’s Experience Supporting Small Businesses Near Her

For Lisa, shopping locally was fun, but more difficult than she thought it’d be. The hardest part was picking the right places to spend her money, since she is a saver at heart. Luckily, she was able to break from the norm and support some amazing places!

To start her journey she stopped at Sweet Bloom Coffee Roasters in Westminster and got several types of coffee to brew at home as well as a delicious cold brew to try on the spot. Throughout the week Lisa visited several other local businesses, including Rebelry Boutique in Arvada where she grabbed some cute new outfits, Early Bird in Westminster for brunch, and Tattered Cover Book Store for stationary and a special deck of playing cards. She even tapped into the holiday spirit and purchased some penguin ornaments from St. Nicks in Littleton and Halloween masks and costume accessories at FUN Services in Westminster.

Lisa had this to say when summing up her experience: “Although my son and I didn’t buy something everywhere we went, I learned it’s hard to budget what to spend your money on when there are so many great options to choose from. Through this process I met great shop employees, discovered places and products that I didn’t know existed, and found new restaurants to frequent. There were a few shops we wanted to visit, but didn’t get the chance to due to store hours. Needless to say this was a wonderful experience and we will continue to explore local businesses and all they have to offer!”

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How Many MBPS Do I Need for a Small Business

See how CenturyLink Business Internet solutions can take your small business internet to the next level.

From emails to reporting to virtual meetings, a strong internet connection is important for daily business operations. Many small business owners find selecting the right internet speed for their business to be a complicated task. However, CenturyLink simplifies the process by making recommendations based on the unique connection requirements of your business, which makes finding an internet plan that works easier than ever.

Let’s walk through how CenturyLink can help you identify what you need for your small business internet.

Test your internet speed

If you currently have a small business internet connection and are considering changing your high speed internet service, start your search by taking an internet speed test. Knowing what you’re working with now will help you decide what you want to improve down the line.

Picking an office internet speed

Your network connection and how fast you can work largely depend on the speed and bandwidth in your internet package. 

Getting high speed internet for your small business starts with evaluating what you use the internet for on a daily basis. Common business uses include:

  • Video conference calls
  • Cloud based software
  • Downloads and uploads
  • Virtual communication (instant messaging, emails, etc.)

Once you identify your common internet uses, you will then need to account for the amount of people that will have access to your network at any given time. For example, if you are a small startup with up to 10 employees, 100 Mbps internet would be an adequate internet speed whereas a business with more than 10 employees would likely need a higher speed. 

Business Internet Options

You’ve identified what your daily internet needs are and who will need access. Now comes the fun part: exploring your options. There are two common choices for those looking for a fast and reliable business internet connection; those options are cable and fiber internet. 

Cable internet uses coaxial cables to transfer data electronically. While cable is the more traditional option, it is more susceptible to weather and electromagnetic interference. 

A fiber internet connection, on the other hand, uses small, flexible strands of glass to transmit the information at light speed, which means minimal interference for users. A fiber-optic cable also carries more data than a bundle of copper cables of the same size.

CenturyLink supports your small business

Choosing the right plan for your business is easy with CenturyLink Business. To learn more about how we can assist you, learn more about CenturyLink business internet.

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The complete CenturyLink Business Internet speed guide

Here’s everything you need to know to pick the right internet speed for your small business.

Discover CenturyLink Business Internet.

Finding the right internet speed for your business. 

A quick and reliable internet connection is an essential part of any business—but with so many plans to choose from, which one will best meet your business internet requirements? Below you can explore different business internet speeds, compare their prices, and learn how business internet is different from your residential internet.

What is business class internet? 

There are several differences to consider when comparing business vs residential internet connections. The cost of business internet can be a bit higher, but it usually includes exclusive features, dedicated customer service, and, of course, commercial internet speeds and more bandwidth.

What are upload and download speeds?

Internet plans are often defined by their upload and download speeds. The majority of internet browsing, music streaming, and online communication relies on your connection’s download speed. However, many business needs, such as sending large files to clients or backing up large amounts of important data, rely on upload speed. Business internet plans generally have upload speeds equal to their download speeds, while residential plans often have lower or more restricted upload speeds. 

How are internet speed and bandwidth related?

Internet speed and bandwidth are like two sides of the same coin. Internet speed is measured by how quickly data can be uploaded and downloaded, but bandwidth is a measurement of the total quantity of data that can be uploaded or downloaded in a certain amount of time. Reduced bandwidth can result in slower speeds, while more bandwidth keeps your speeds high. 

What factors affect internet speed and bandwidth? 

The number of devices using your internet connection, the type of work you’re using the internet for, and whether a device is using a wired connection or your business Wi-Fi can all impact your internet speed and bandwidth. More connected employees and data-intensive uploads and downloads will require faster speeds and more bandwidth to handle the load. 

What is a good internet speed for my business?

Your business internet speed requirements mainly depend on how you’ll be using your internet connection. The faster the connection, the more you can do with it. Use this chart to help you find the recommended internet speed for your small business. 


Internet download speed

40 Mbps

200 Mbps

500 Mbps

900 Mbps

General features

Internet browsing, email, office Wi-Fi

Streaming video, sharing large files, hosting multiple devices, video conferencing

Hosting ecommerce websites and multiple servers, backing up large amounts of data

Running multiple cloud-based applications and VoIP phone systems without interruption


As you can see, if your business only requires light internet browsing and communicating through email, you won’t need the same speeds as a business who maintains their own servers and has to send and receive large amounts of data throughout the day. 

The best internet plan for your business will be the one that helps you accomplish all your day-to-day tasks without slowing you down.

See Business Internet Plans

How much bandwidth does your office really need?

Now that you know more about the best internet speed for your office, it’s time to consider your bandwidth. It’s not just how you use your connection that matters, but how many people will be using the connection at the same time. One employee on a video call may not require many Mbps, but if all your employees need to be on video calls at the same time, you need to multiply that Mbps requirement by the number of employees. Without enough bandwidth, your internet speeds will slow down dramatically.

If you want to keep your business internet fast, you’ll need to find out how it performs during peak usage times and see if you have the bandwidth to support your needs. You can do this by simply checking your internet speed while you’re working. 

Check your current business internet speed.

If you want an in-depth look at how well your internet connection performs, check your internet speed a few times throughout the day. Compare the difference in speed when there are many people connected and when no one is working. Make a note of which types of online activities you do the most and how those impact your speed.

Check My Speed

Which CenturyLink Business Internet speeds are available near you?

Find out which CenturyLink Business Internet plans are available in your area.

Check Availability

 

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The Most Googled Dream Jobs in America

Looking for your dream job? You're not alone. Check out the most-searched-for dream jobs across America, brought to you by Business.CenturyLink.com.

Over a quarter of Americans plan to leave their job after the pandemic, resulting in a phenomenon known as “The Great Resignation.” Employees want new jobs with more flexibility, remote work options, and occupations better-aligned with their values. As the employment landscape shifts, Google is rife with questions from people hoping to move on to their dream career.

With that in mind, the team at Business.CenturyLink.com took to the internet to find out what jobs Americans are dreaming about. We first scanned the responses on a wide range of online forums to get a general understanding of the landscape. We then used Google Trends to dig into the top 55 jobs from our list and narrowed down their search volume by state over the last year. Finally, we ranked the jobs that had the most Google searches in each state to determine the top dream job in each state and the top 10 dream jobs talked about on social media nationwide.

Additional Dream Job Data

  • Social Media Influencer, Model, Entrepreneur, Bartender, and Streamer ranked high in many states across the country, despite not being the top jobs in any state.
  • Superhero popped up as a dream job in the forums we reviewed—talk about dreaming big!
  • Teacher is a top dream job across America and was the #1 dream job in Idaho. Unfortunately, the statewide average salary for teachers in Idaho is also on a downward trend.
  • Marylanders hope to become singers for a living, which is no surprise since Maryland has given the world legends like Billie Holiday, Logic, and Frank Zappa.
  • Nebraskans are ambitious with their career goals—the most googled job role is President, following right in Nebraska native Gerald Ford’s footsteps.

The Top 10 Dream Jobs Across America, According to Social Media

With more opportunities than ever to jump into your dream role, check out the most sought after jobs across the country, regardless of state of residence. The Business.CenturyLink.com team used Brandwatch, a social listening and analytics tool, to find the top 10 dream jobs in America. For the purposes of the dream jobs project, we collected geotagged Twitter data from the past 5 years (June 2016 – June 2021) that mentioned “dream job” or “dream career” keywords as well as a specific job title.

  1. Writer
  2. Teacher
  3. Director
  4. Engineer
  5. Nurse
  6. Artist
  7. Professor
  8. Recruiter
  9. Doctor
  10. Sales Professional

All 50 States Most Googled Dream Job


Alabama

Alaska

Arizona

Arkansas

California

Colorado

Connecticut

Delaware

Florida

Georgia

Hawaii

Idaho

Illinios

Indiana

Iowa

Kansas

Kentucky

Louisiana

Maine

Maryland

Massachusetts

Michigan

Minnesota

Mississippi

Missouri

Montana

Nebraska

Nevada

New Hampshire

New Jersey

New Mexico

New York

North Carolina

North Dakota

Ohio

Oklahoma

Oregon

Pennsylvania

Rhode Island

South Carolina

South Dakota

Tennessee

Texas

Utah

Vermont

Virginia

Washington

West Virginia

Wisconsin

Wyoming

Lawyer

Stay at Home Parent

Video Game Developer

Police Officer

Pilot

Comedian

Psychologist

Farmer

Musician

Veterinarian

Firefighter

Teacher

Mechanic

Veterinarian

Doctor

Astronaut

Military Personnel

Nurse

Police Officer

Singer

Architect

Politician

Video Game Developer

Teacher

Baseball Player

Zoologist

President

Actor

Stay at Home Parent

Artist

Writer

Engineer

Director

IT Specialist

Veteranarian

Pilot

Comedian

Photographer

Engineer

Actor

Teacher

Scientist

Military Personnel

Teacher

Archaeologist

Lawyer

Comedian

Farmer

Police Officer

Zoologist

Business.CenturyLink.com is an authorized sales agent of CenturyLink.

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The 10 Most Misunderstood Jobs, According to Data

What does an Influencer really do? The team at Business.CenturyLink.com discovered the top ten most misunderstood jobs in America.

“You Get Paid to…What?” The 10 Most Misunderstood Jobs, According to Data

Everyone has that friend. You know, the one whose job no one can put their finger on. You might try to learn more about their job title, day-to-day schedule, or even what they eat during lunch breaks, but it’s as if some jobs are shrouded in mystery.

Well, we got tired of wondering. The team at Business.CenturyLink.com scoured the internet, deep-dived forum posts, and crunched the data to discover the 10 most misunderstood jobs in the United States.

We collected enough information to illustrate some of America’s most misunderstood jobs. The info we collected includes job descriptions, average salary, position openings, and a few examples of these professionals in action.

So, what does that mysterious friend actually do to make money? Let’s find out.

Methodology

The team at Business.CenturyLink.com reviewed information on job market sites such as LinkedIn, Business Insider, Digital Marketing Institute, Glassdoor, and Reddit to find jobs that either did not exist or were less common between 5 and 15 years ago.

From there, the team separated the data for trends and overlaps, searching for the most frequently mentioned job titles. Finally, the team studied the search volume of each job using the SEO tool Ahrefs, specifically inputting “What does [job] do?” to discover which of the frequently mentioned jobs were questioned the most.

Noteworthy Data Trends

  • The position with the most job openings—at a total of 425,106 on Indeed—was Virtual Assistant. This position also had the lowest annual salary.
  • The highest paying job was as a Data Scientist with a median salary of $113,309.
  • An Actuary had the fewest job openings with only 1,013 in the country, according to Indeed.
  • A Freelancer was the only job that Indeed offered the option to input “remote” as their location. If you’re wondering, the answer is yes—not even “Virtual Assistant” had that option!

Breaking Down the Top 10 Misunderstood Jobs: Definitions and Examples

#1 – Actuary

Description: An Actuary is a professional risk assessor for an organization or individual. Actuaries research locations, people, and projects to estimate the potential risk associated with these variables. The overall goal is to give their client a better understanding of the chance of financial loss involved with an investment or action.

Example: If an investor wants to fund the construction of a new mall in the middle of the desert, the investor might be wise to hire an Actuary to estimate the risk of the mall’s unique location.

Average Monthly Searches – 11,000

# of Job Openings (Indeed) – 1,103

Median Salary (Glassdoor) – $97,776

#2 – Influencer

Description: An Influencer is a person or organization who uses a platform—usually social media—to market a product or service on the basis of their name or reputation alone.

Example: Think of the “celebrity endorsement.” If you’ve ever seen a commercial or billboard featuring a celebrity, that celebrity is functioning as an Influencer.

Average Monthly Searches – 6,300

# of Job Openings (Indeed) – 11,288

Median Salary (Glassdoor) – $83,683

#3 – Data Scientist

Description: A Data Scientist studies ways that data can be gathered efficiently and effectively. Data Scientists often share their work with other statistical analysts.

Example: A Data Scientist may work with a psychologist to develop more representative sampling methods. If a psychologist is studying bearded individuals, but all of the sampled volunteers are clean-shaven, the psychologist might need a Data Scientist’s help.

Average Monthly Searches – 4,200

# of Job Openings (Indeed) – 14,903

Median Salary (Glassdoor) – $113,309

#4 – Freelancer

Description: A Freelancer is a generic term for someone who is self-employed.

Example: A journalist may be a Freelancer, meaning they do not work for a news outlet but instead sell their work to news buyers on their own accord.

Average Monthly Searches – 3,900

# of Job Openings (Indeed) – 86,126

Median Salary (Glassdoor) – NA

#5 – Virtual Assistant

Description: A Virtual Assistant is a remote worker—usually someone who is a freelancer or self-employed—who helps others perform various professional tasks. A Virtual Assistant may help run administrative tasks, manage a business’s housekeeping, or provide creative input.

Example: A novelist might employ a Virtual Assistant to help manage their emails, calls, and documents so they can better focus on their next hit romance novel.

Average Monthly Searches – 3,700

# of Job Openings (Indeed) – 425,106

Median Salary (Glassdoor) – $26,350

#6 – Software Engineer

Description: A Software Engineer, sometimes called a Software Developer or a Coder, uses computer technology to create virtual programs and systems called “software.”

Example: From popular games like Fortnite to virtual editions of chess, Software Engineers are the gurus who breathe life into video games.

Average Monthly Searches – 3,600

# of Job Openings (Indeed) – 115,388

Median Salary (Glassdoor) – $92,046

#7 – Engineer

Description: Engineers design, test, and create materials, tools, gadgets, and structures to fulfill various functions in society. There are many disciplines and areas of study within engineering, so one type of engineer can be incredibly different from another.

Example: Road-safe bridges are designed, tested, and overseen by engineers (whew, thankfully).

Average Monthly Searches – 3,400

# of Job Openings (Indeed) – 93,182

Median Salary (Glassdoor) – $72,323

#8 – Data Analyst

Description: A Data Analyst “crunches” data. A Data Analyst looks at large groups of numbers, uses statistical methods to make sense of those numbers, and recommends ways the data can be used to form conclusions and opinions for a variety of industries.

Example: Any time you read or hear a stat, maybe on a billboard or in a politician’s campaign speech, that statistic came from the hard work of a Data Analyst.

Average Monthly Searches – 3,300

# of Job Openings (Indeed) – 21,892

Median Salary (Glassdoor) – $62,453

#9 – Project Manager

Description: From start to finish, a Project Manager is in charge of exactly what you’d expect: seeing a project through to completion. Project Managers often work with teams, overseeing the planning, execution, and follow-up of the team’s work on a given project. Project Managers work in a variety of fields and industries.

Example: Ever been inside a building? You may have witnessed the efforts of a Project Manager. It’s common for architecture firms to hire Project Managers to oversee the creation of a new building or structure.

Average Monthly Searches – 2,900

# of Job Openings (Indeed) – 61,766

Median Salary (Glassdoor) – $66,137

#10 – Social Media Manager

Description: A Social Media Manager is in charge of a company’s social media accounts and online platforms. While personal social media accounts are often used for connecting with friends and family, a Social Media Manager’s goal is to market their company’s service or product using those social platforms.

Example: If you ever see a Facebook post or Instagram photo advertising a product, that post was most likely the brainchild of a Social Media Manager.

Average Monthly Searches – 1,700

# of Job Openings (Indeed) – 29,567

Median Salary (Glassdoor) – $50,473

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How to Shop Local and Support Small Business

A guide to shopping local and supporting small businesses in your community.

Shopping locally is a gift that keeps on giving. This year, our Shop Local Dream Job is giving one lucky person $1,000 to eat from at least three local restaurants, shop in at least seven different local stores, and get groceries from local mom-and-pop shops for one-week.

This guide isn’t just a starting point for the one applicant we decide to hire—it can serve as a helpful guide for anyone deciding to shop local.

 

What is a Small Business?

The U.S. Department of State defines a small business as a business that is organized for profit, independently owned, and operates primarily within the U.S., or makes a significant contribution to the U.S. economy. 

Currently, there are roughly 31.7 million small businesses in the United States. Many of the small businesses you love came from humble beginnings, often a business owner’s dream fueled by a passion to start their own brick and mortar (or online) shop or restaurant. 

When deciding to shop small, think of your local neighborhood coffee shop or your favorite farmer’s market vendor, and say no to big name brands such as Target, Starbucks and Walmart.

 

Why is shopping small important?

Shopping and eating local is a great way to give your money back to the community. Since small businesses have ties to the communities they serve, they donate 250% more than large businesses to local causes. 

Supporting local business quite literally means funding unique ideas and making innovation possible, all while promoting a place that makes your community unique. For every dollar spent at a local business, an average of $0.67 stays in that business’s community.

The next time you eat at your local pizza shop, consider the many ways you are supporting your community.

 

Is shopping small good for the environment?

Shopping small is beneficial for the environment.

Small business owners lead the way in including sustainable practices in their business practices, such as packaging, shipping, and sourcing. When products travel over a long distance, a large amount of boxes are used to protect the merchandise. This excessive packaging is a major cause of environmental damage and pollution, making shopping locally the greener option.  

Also, since local businesses make more local purchases, products take less time to reach their final destination. Cities with a strong local business community see residents log 26% fewer automobile miles, which helps cut carbon emissions and air pollution.

 

Are there different kinds of small businesses?

There are several different types of small businesses that can be broken down into three main categories. They include:

  • Shopping: Bookstores, record stores, pawn shops, vintage shops, local jewelers, clothing boutiques, etc.
  • Eating out: Food area at a farmer’s market, coffee shops, local pizzerias, taco trucks, local juice shops, etc.
  • Groceries: Vegetable co-ops, farmer’s markets, local food delivery services, etc.

 

How does one find a local, small business?

Reading about the many benefits of shopping local probably has you excited to support a small business in your area. If you’re unsure of where to start we recommend doing research beforehand using these three tools.

Social media – check popular food blogs, hashtags, and tourism accounts in your area to see all of the best local businesses to support.

Apps/Subscriptions – apps and subscriptions like Yelp, Google Maps, and DoorDash give a full scale view of businesses in your area. A general search for nearby small businesses can yield hundreds of results.

Ask a friend – finding a local business to support can be as simple as asking a friend for a recommendation. Who knows, they may even tag along with you! 

 

Who we are

Business.CenturyLink.com is an authorized sales agent of CenturyLink. Please send any requests or questions to media@business.centurylink.com 

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